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In a modern world of evolving tastes, perceptions and ecosystem, consumers are now far more health conscious, environmentally aware, and taste curious, than ever before. No longer are consumers driven by just taste alone, they care about where it comes from, how it is sourced, and what effects it has on their bodies and the environment.
XITE Energy has officially launched it's new rebrand in response to retailer and consumer feedback in 2019: “You spoke, we listened. It’s the same XITE Energy you all know and love, but with a new can design to reflect the clean, high quality and ethically sourced ingredients and delicious flavours from real fruits that are inside the can. The aim is to show in the first 3 seconds during an impulse purchase why XITE is different to other energy drinks, not just tell them”.
Retailer feedback has shown it’s now clearer where to place XITE Energy in stores: “It makes sense to place the most disruptive energy drink in the sector next to the leading 330ml brand in the category, because the growth in ROI over a short space of time is inevitable.”
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